Mcdonalds Value Chain Analysis - 5751 Words

2010 Management Information System: McDonald’s case study Idris Sugiarto (21671532) McDonald’s is no doubt the world’s most powerful brand in quick service restaurant industry in terms of market share and brand value. Committed in quality, service, cleanliness, and value, McDonald’s must deliver its product to consumers with consistency and efficiency. This report will explore how McDonald’s corporation maintains its operational excellence through support from integration of sophisticated technologies. It suggests that to be able to apply technology in organization, value chain process must be defined and by then, information technology can be utilized to link each process that forms a comprehensive information system. It further explains†¦show more content†¦The fees include land and building rent, service fees, royalties 2 Management Information System: McDonald’s case study 2010 based on sales, and initial fees from franchisees (McDonald’s, 2009). The fees can vary according to type of site, amount of company investment, and local business condition (Euromonitor International, 2009a). In addition, U.S, Europe, and APMEA (Asia/Pacific, Middle East, and Africa) account for 35%, 41%, and 19% of total revenues respectively (McDonald’s, 2009). Although the main business of McDonald’s is restaurant business, McDonald’s Corporation is the largest owner of retail property in the world and the company earn majority of its revenue not from selling food but from collecting rent (Schlosser, 2002). Figure 1.1 – Revenue source by restaurant ownership (Euromonitor International, 2009a) Figure 1.2 – Revenue source by countries (Euromonitor International, 2009a) Marketing towards children Since 1979, McDonald’s has been targeting children between 3-9 years old by introducing Happy Meal, give away toys for meal purchase (Euromonitor International, 2009b; Schlosser, 2002). McDonald’s mainly targeting children through TV advertising, public relations (charities and sponsorships), website with games content, and in 1993, print advertising on school’s halls and school’s bus with District11 in Colorado Spring beingShow MoreRelatedSwot Analysis Of Mcdonalds International Market1326 Words   |  6 PagesThe McDonald’s company started in the late 194o’s, and went international in late 1960’s and early 1970’s. Since then, McDonald’s has grown to operate in almost 120 counties and is a well-recognized brand internationally. This paper will cover McDonald’s future in the international market through their strategic approach, innovation and entrepreneurship, talent management, logist ics, finance, and a brief SWOT analysis. 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